Top Instagram SEO Tips to Get More Traffic

SEO (Search Engine Optimization) is an action taken to bring your account or other website to the top of the search engines. To make a website successful and profitable, it needs to be promoted. This is what SEO promotion is all about. It’s a combination of methods designed to attract more traffic to your account or website.

Nowadays, Instagram is used not only as a social network, but also as a powerful sales tool. This social network is at the peak of its popularity right now, so it’s hard for aspiring brands to break through among the competition. If you have a large amount of followers on your Instagram, the more likely your audience will be interested in your product or service.

The main goal of SEO promotion is to make the website attractive to the client and increase sales. If you want to make your Instagram profile more popular, you need to think carefully about how it looks, so design it properly. We’ve put together some tips what you can do to get more traffic on your Instagram.

1. Make a good Instagram bio

Well-designed profile plays an important role when searching for accounts with similar themes. Instagram search displays results based on your followers, connections and content you like, as well as using keywords. So the more accurate keywords you include in your Instagram bio, the more people will be able to find you in searches.

Think about a username which is memorable and clearly reflects the essence of your account, it should definitely include your specialization. Make your nickname catchy and concise. It’s a good idea to include keywords that represent your blog and a slogan or quote that conveys the concept of what you do. You can also include clickable hashtags in your profile description to reach a wider audience.

2. Use location tags

Instagram search allows you to search for users not only by keywords, but also by location tags. Use them in each of your posts if they are related to your business. If your account is not particularly specific, think about where your potential customers and followers are often visiting and use these geolocations.

You can also use popular places in your city or country, so there’s a better chance of your account being noticed by people who have come to your city and are interested in places to go. Don’t forget that your photos should also be eye-catching and attractive for viewers, so that they stand out from other photos on that geo-tag.

3. Think about the titles of your posts

Unfortunately, Instagram search can’t find topics that people are interested in and are contained in posts, but you can get into Instagram recommendations if a user is interested in the topic of your account.

Instagram’s algorithms work in such a way that if a user saves and likes posts on a certain topic in their feed, then accounts like these topics will be displayed in his feed. This is a very convenient and cool feature of Instagram, because all you actually need to do is to think more carefully about text captions under your posts and make your content interesting, then Instagram itself will show your photo in the recommended section.

4. Use hashtags

Many people underestimate the importance of hashtags, although they still play an important role when searching on Instagram. Use specific hashtags that fully and accurately represent your content. Don’t put many hashtags, limit yourself to 3–5 hashtags, but ones that clearly reflect the essence of your post and the account as a whole.

5. Increase the number of marks

Another good method to attract more followers is to motivate users to tag your account. The more people tick your Instagram profile, the more traffic you will get. Make a promotion that gets more people to mark your account. For example, when customers tag your account, they get a discount on their next purchase. That way you will attract a new potential customers to your profile and also increase sales.

These tips should help you in getting your account to the top. Remember that Instagram search should not be underestimated, it can bring you not only more followers, but also potential customers. Remember that your account should stand out and be well-designed to attract new followers.