How to Add a Link to an Instagram Post in 2021

One useful, but unintended feature on Instagram is the ability to make clickable links directly below the post. For business this feature is essential, but Instagram still doesn’t allow you to share links in posts for free and unhindered. However, we have put together some ways that you can get around this problem and find new alternatives.

1. Add a link in your bio

The easiest and most popular way to add a link is to display it on your profile. This method is popular because it is available to everyone, not just business accounts.

To add a link to your profile, you need to go to your Instagram profile and click Edit Profile. Enter the desired link in the Website field, then tap the check mark to save the changes.

Put up a post and sign it “Link in bio” at the bottom. This will create a clickable link for your post, but this method has some disadvantages. You should change the link in bio every time a new post is published, which means that only one last link will be available.

2. Add a link to Instagram stories

This method is very convenient, but not suited to everyone. It is only available to verified accounts or business profiles with at least 10,000 followers.

To add a link to a story, you need to take a photo or video or select one already prepared from a photo gallery. Then click on the chain icon in the top right corner of the screen and enter the desired URL. Select the tick mark and start editing your story. Try to make it attractive to the viewer: select a filter, write eye-catching text, add stickers. Remember to add a call to action so the person clicks on the link, write “Swipe up to know more”, “Learn more”, “Follow the link” etc.

Every time you put up a post, duplicate it Instagram stories. This can be the same photo and video as the post, another picture with the same topic or story about a product or service.

3. Make a paid Instagram Post

This is the easiest way to provide clickable links to an Instagram post, but it won’t be free. If you have a business account you can pay for a sponsored post on the main feed or Instagram stories. The main advantage of this feature is that it works like advertising, which means that not only your followers will see the post or story. You can also clearly set up your targeting and thus attract new followers and customers.

You must have a business profile for this, otherwise you will not have the opportunity to buy advertising. Select any photo or video on your profile and click the blue “Promote” button to go to Facebook and start setting up ads. Add a link to your post and pay to advertise on Instagram.

The advantage of this method is that your post is displayed to your intended audience if you set up your targeting correctly and the link is immediately highlighted in a different colour. Such posts are marked as sponsored and contain a linked call to action (e.g. “Learn more”) at the bottom of the post.

The advantages of using links on Instagram

Links are very useful not only for followers, but also for the account owner, because it is possible to keep track of how many people visited the site, read the description or bought something.

When you publish links, you increase the chances of attracting more traffic to your blog or business website. It is also very convenient for the customer, as direct links allow them to buy quickly.