You’ve selected an excellent product and created an attractive store. Now all you have to do is find out how to drive visitors to your website in order to generate revenue.
How is Website Traffic Defined?
The number of visitors to your website is indicated by website traffic. Oftentimes, analytics systems will provide both the total number of pageviews and the total number of unique pageviews. Pageviews indicate the overall number of times someone has linked up to your website, while unique pageviews indicate the number of individuals that visited your site just once or many times.
The premise is that the more visitors you have to your website, the greater chances you have of converting them.
However, with greater visitors, you will typically experience lower conversion rates. This may be because your traffic is less targeted — although more individuals are visiting your site, not all of them are highly qualified prospects likely to buy your goods.
6 Ways to Boost Website Traffic
#1. Improve the searchability of your website
When you first start out, concentrate on selecting keywords that reflect your niche to use as the foundation for your blog material and shop sites. Typically, you will concentrate on one or two major keywords each site. To discover suitable keywords, you may utilize SEO tools such as Keywords Everywhere.
At first, concentrate on terms with a monthly search volume of less than 10,000. Once you have built a substantial amount of blog content and improved product pages, you may concentrate on aiming for higher volume keywords.
#2. Experiment with the freshness of your content
People use content freshness as an SEO trick to generate a lot of traffic to their website. To keep your material current, you’ll need to delete old information from your website and create new parts. It’s just a fast refresh of outdated website information.
A product review app, such as Stamped.io’s Product Review Addon, is an easy method to keep content fresh on product pages. This enables your consumers to write reviews on your product page, indicating to Google that there is frequent activity and fresh information on the page. Take the most frequent client comments and convert it into a phrase in your description to keep your product pages “fresh”.
#3. Increase the number of backlinks you have
Another essential aspect of SEO is backlinks. When another website connects to yours, it tells Google that your site is reliable and related to the terms in the anchor text (the clickable words).
Backlinks have the ability to bring traffic to your business without relying on SEO. Users on such sites may go over to yours and look around, perhaps making a purchase.
#4. Optimize your website for long-tail keywords
While you may come across many shorter phrases throughout your keyword research, it’s critical to pay special attention to long tail keyword possibilities. Often, they are more precise keywords. As a consequence, they usually have lower search traffic and therefore lower competition. This not only makes it simpler to rank for relevant long tail keywords, but also makes it easier to deduce the searcher intent.
You are more likely to provide the material that the searcher is searching for if you build a website experience that is customized to the searcher’s purpose. This can assist generate more organic search traffic to your site from a certain demographic.
#5. Keep your website up-to-date with adding new products and content
Since freshness of content is a factor in Google’s ranking, it is important to keep your website content fresh in order to seem to be an up-to-date website. One way to do this is to update your content on a daily basis.
However, this is not just an SEO strategy. Additionally, it provides visitors with an incentive to return to your site. If people are aware that there is something new to uncover, they are more inclined to visit your website in order to discover it.
#6. Use your website to host unique content.
Create a blog, an online course, Slideshare presentations, webinars, and other related material on your website. Maintain a consistent publication schedule and enable users to subscribe, giving them an incentive to return.